Live event being hosted by Rick Lambert

Live Events

Engaging, Interactive, Effective.

Rick Lambert presenting a live event within an audience

Salespeople have short attention spans.

It’s a proven fact that adults learn faster and retain more when they are enjoying themselves and doing something.

That’s why we don’t call our events sales training, we call them sales practices.

When is the last time your salespeople
practiced their selling skills?

Rick Lambert presenting in an event hall

Event Highlights

From millennials to seasoned sellers, our live events are the perfect way to challenge your people to learn new ways to start and win more deals.

Pre-Event Ads

Participant Surveys

Sales Playbook

Multimedia Presentation



Customize Your Live Event with our Popular Coaching Modules

Book Your Live Event

Social Selling

Sales Call Strategies

Probing Skills


Show More


Online Meetings


Value Propositions


Objection Handling


Digital Marketing

Time Management



Sales Leadership

Rick Lambert pointing to a keynote

The Live Events are hosted by award-winning sales performance coach

-Rick Lambert

Rick was born in Toronto, Canada. He attended the University of New Hampshire and was an NHL draft choice of the Edmonton Oilers.

After hockey, Rick started his sales career at Xerox and won several awards including Rookie Sales Rep of the Year and multiple President's Clubs before setting growth and profitability records as the VP of Sales for a $30M office equipment dealer.

Event Packages for Meeting Planners

Here’s a list of popular coaching modules to choose from. Tell us the skills you want to improve, and we’ll create a great learning experience for your people and your bottom line.

Needs Assessment form graphic

Needs Assessment

Our custom online and live interview services are designed to identify your real-life selling scenarios and engage your participants in the learning process.

Pre-Event Marketing

Pre-Event Marketing

Select from video, website landing pages, or tickets that will inform and excite your people about attending your upcoming selltowin Live Event!

Sales Playbook

Sales Playbook

Each of your people will receive a customized sales playbook with real world answers to your specific sales challenges.

Multimedia Presentation

Multimedia Presentation

We use multimedia in every live event because we know your people need to be stimulated to stay engaged and retain key information. From advanced motion graphics, to video simulation, your people will not have seen anything like this!

professional Coaching

Pro Coaching

Ranked top 4 by Sales and Marketing Magazine, Rick Lambert is an international award-winning sales performance coach who has been selected by over 500 companies to share his ideas with over 10,000 salespeople.

Post Event Follow-Up

Post Event Follow-Up

The event coordinator and the management team will receive an “Executive Summary” of organization-specific observations and key sales performance opportunities, as well as individual video messages to each event participant with a summary including key “takeaways” to drive revenue generating action!